I love drills.

A cliché in marketing says that "you do not buy the drill; you buy the holes." In most cases, it is correct: people buy things because of the values they attach to them, whether those values are concrete or abstract features. Despite that, a minority indeed buys the drill (or drills) because they really like them.
That's how I see computer users. With the lower prices of personal computers, and the demand for almost everyone to use the internet, a reduced number of users are "computer illiterates." Yet, most have the machine only for obligation, or to make use of the programs and games, which came installed, or were bought by legal or illegal means, or download mp3.
The remaining users like computers for themselves, their features and components. They are the fanatics - or simply geeks - who see the PC as a lifestyle.
In french, the word for computer is "ordinateur," that is, the machine that creates order, which matches most geeks, who are organization freaks and can't stand to see their things out of their correct place.